Privacy Policy
- General Provisions
1.1. This privacy policy regulates the principles of collecting, processing, and storing personal data. Personal data is collected, processed, and stored by the data controller (BLUSH OÜ) (hereinafter referred to as the data processor).
1.2. The data subject, in the context of this privacy policy, refers to a client or any other individual whose personal data is processed by the data processor.
1.3. A client, in the context of this privacy policy, is anyone who purchases goods or services from the data processor’s website.
1.4. The data processor follows the data processing principles established in legal acts, including processing personal data legally, fairly, and securely. The data processor can confirm that personal data has been processed according to the requirements set out in the legal acts.
2.Collection, Processing, and Storage of Personal Data
2.1. The personal data collected, processed, and stored by the data processor is collected electronically, mainly through the website and email.
2.2. By sharing personal data, the data subject gives the data processor the right to collect, organize, use, and manage personal data for the purposes specified in this privacy policy, which the data subject shares directly or indirectly when purchasing goods or services on the website.
2.3. The data subject is responsible for ensuring that the data they provide is accurate, correct, and complete. Intentionally providing false data will be considered a violation of the privacy policy. The data subject is obliged to notify the data processor immediately if any of the provided data changes.
2.4. The data processor is not liable for any damage caused to the data subject or third parties due to incorrect data provided by the data subject.
3.Processing of Client Personal Data
3.1. The data processor may process the following personal data of the data subject:
3.1.1. First and last name;
3.1.2. Date of birth;
3.1.3. Phone number;
3.1.4. Email address;
3.1.5. Delivery address;
3.1.6. Bank account number;
3.1.7. Payment card details;
3.2. In addition to the above, the data processor has the right to collect client data that is available in public registers.
3.3. The legal basis for processing personal data is specified in the General Data Protection Regulation (GDPR) Article 6(1), paragraphs a), b), c), and f):
a) The data subject has given consent for processing their personal data for one or more specific purposes;
b) The processing of personal data is necessary for the performance of a contract with the data subject or for taking pre-contractual steps at the request of the data subject;
c) The processing of personal data is necessary for compliance with a legal obligation to which the data processor is subject;
f) The processing of personal data is necessary for the legitimate interests pursued by the data processor or a third party, except where such interests are overridden by the rights and freedoms of the data subject, especially when the data subject is a child.
3.4. The processing of personal data according to the purpose of processing:
3.4.1. Purpose of processing – security and safety
Maximum retention period of personal data – according to the deadlines specified by law.
3.4.2. Purpose of processing – order processing
Maximum retention period of personal data – (1 year)
3.4.3. Purpose of processing – ensuring the operation of the online store services
Maximum retention period of personal data – (1 year)
3.4.4. Purpose of processing – customer management
Maximum retention period of personal data – (1 year)
3.4.5. Purpose of processing – financial activities, accounting
Maximum retention period of personal data – according to the deadlines specified by law
3.4.6. Purpose of processing – marketing
Maximum retention period of personal data – (2 years)
3.5. The data processor has the right to share client personal data with third parties, such as authorized data processors, accountants, transport and courier companies, and payment service providers. The data processor is the data controller. The data processor will send the necessary personal data for payment processing to the authorized processor, Maksekeskus AS.
3.6. The data processor implements organizational and technical measures to ensure personal data protection against accidental or unlawful destruction, alteration, disclosure, and any other unlawful processing.
3.7. The data processor will retain personal data for as long as necessary, depending on the purpose of processing, but no longer than (2 years).
4.Rights of the Data Subject
4.1. The data subject has the right to access their personal data and review it.
4.2. The data subject has the right to obtain information about the processing of their personal data.
4.3. The data subject has the right to rectify or update inaccurate data.
4.4. If the data processor processes the personal data of the data subject based on their consent, the data subject has the right to withdraw their consent at any time.
4.5. The data subject can contact the customer support of the online store at info@blush.ee to exercise their rights.
4.6. The data subject also has the right to file a complaint with the Data Protection Inspectorate to protect their rights.
5.Final Provisions
5.1. These data protection terms are drafted in accordance with the European Parliament and Council Regulation (EU) No. 2016/679 regarding the protection of natural persons with regard to the processing of personal data and the free movement of such data, and the repeal of Directive 95/46/EC (General Data Protection Regulation), the Estonian Data Protection Act, and the laws of the Republic of Estonia and the European Union.
5.2. The data processor has the right to partially or fully amend these data protection terms and will notify the data subjects of the changes through the website www.blush.ee.